Add an interactive 3D product viewer to your product pages. Works with Shopify, WooCommerce via iframe. GLB format. Boost conversions, reduce returns.
Product photos aren't enough anymore. Online shoppers want to rotate, zoom, and explore products in 3D before buying. OmniView 3D lets you add an interactive 3D product viewer to your Shopify, WooCommerce, or any e-commerce product page, via a simple iframe, no development required.
The best-documented case study is fashion brand Rebecca Minkoff's, published by Shopify: shoppers who interacted with a product in 3D on the page were 44% more likely to add it to their cart and 27% more likely to place an order than those who didn't, while shoppers who viewed the product in augmented reality were 65% more likely to complete a purchase. These figures are reported by the brand and remain one of the few publicly attributed, quantified results for 3D in e-commerce, be wary of the "up to +94%" lifts repeated across the web with no primary source.
| Interaction (source: Shopify / Rebecca Minkoff) | Purchase behavior | Lift vs. no 3D |
|---|---|---|
| Interacted with the product in 3D | Add to cart | +44% |
| Interacted with the product in 3D | Order placed | +27% |
| Viewed the product in augmented reality | Purchase completed | +65% |
On WooCommerce, paste the OmniView iframe code into a Custom HTML Gutenberg block in your product description. On Prestashop, use the HTML content module. On Webflow, use an Embed element. The iframe is responsive and adapts to any layout or theme. For a full CMS-by-CMS walkthrough, see embed a 3D viewer on a Shopify or WordPress site.
GLB is the recommended format for a product page: compact, PBR textures, compatible with mobile augmented reality through the glTF format (iOS Quick Look, Android Scene Viewer), and natively supported by Shopify and Google Shopping. If your model is in another format, OmniView also reads FBX, OBJ, and STEP. To understand the choice, see GLB vs glTF: the difference; to slim down a heavy model, reduce a GLB's file size for the web. A well-optimized GLB (under 5 MB) loads in 2 to 3 seconds on 4G mobile, and the OmniView iframe lazy-loads: it only fires on interaction, which protects your LCP, whose "good" threshold defined by Google is 2.5 seconds.
Still have the model as an OBJ? Convert it to GLB online before embedding. If you design rather than sell, see also the 3D product viewer for product designers.
Shopify natively supports 3D models via the GLB format. OmniView simplifies the workflow: upload your GLB, get an iframe embed code, and paste it into the product page HTML. It works with any Shopify theme and needs no extra app.
No. OmniView's iframe uses lazy loading: the 3D viewer only loads when the user interacts with it, so your Core Web Vitals (LCP) are not affected. A well-optimized GLB under 5 MB loads in 2 to 3 seconds on 4G mobile.
GLB is the recommended format: compact, PBR textures, compatible with mobile augmented reality, and supported by Shopify, Google Shopping, and Meta. OmniView also reads FBX, OBJ, and STEP if your model is in another format.
Upload your GLB, FBX, or OBJ to OmniView 3D, click Embed to get an iframe code, and paste it into your product page HTML. The viewer is responsive, works on desktop and mobile, and needs no JavaScript knowledge.
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In your browser, no account: the file stays on your computer. A free account then gives you a share link your client opens with no software.
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